Dr. Diriba Wakjira – CEO, Elilly Group
Dr. Diriba Wakjira (PhD) is a distinguished academic, visionary entrepreneur, and a respected leader in Ethiopia’s hospitality and real estate sectors. Serving as Professor at Addis Ababa University and Chief Executive Officer of Elilly Group — encompassing Elilly International Hotel, Elilly Real Estate, and the iconic Elilly Grand Mall — he brings together world-class knowledge, business acumen, and an unwavering commitment to excellence.
With decades of experience in higher education, research, and business management, Dr. Diriba has played a pioneering role in transforming customer experiences in Ethiopia’s hospitality and retail industries. His leadership philosophy is rooted in innovation, integrity, and sustainable growth, ensuring that every venture under Elilly Group reflects both international standards and Ethiopian cultural values.
Awards & Experience
Under his stewardship, Elilly Grand Mall has become more than just a shopping destination — it’s a modern lifestyle hub where shopping, dining, entertainment, and culture converge at the heart of Addis Ababa’s vibrant Kazanchis district.
Best Choice
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World Organized
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Best Manager
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Professional Skills
Beyond business, Dr. Diriba continues to contribute to academic research, mentorship, and community development, embodying the belief that education and enterprise together are the foundation for lasting progress.
📍 Leadership with vision. Innovation with purpose.